Kian Bakhtiari

Trustee

Kian is the Founder of The People, a Gen-Z consultancy powered by a global community of young changemakers. Kian is also Advisor to UNFCCC, Agenda Contributor to the World Economic Forum and One Young World Ambassador. 

For his contributions to marketing, he has been named one of the Top 50 Future Leaders by the Financial Times. He was formerly Youth Insight Lead at Dentsu. Kian regularly writes about marketing through a Gen-Z lens for Forbes. 

Kian has worked with and consulted some of the world’s biggest brands including BBC, Unilever, Diesel, Adidas, L’Oréal, Danone, Pentland Brands, Innocent Drinks, WPP and the United Nations to help them diversify and futureproof. 

He is deeply passionate about using the power of creativity for good and is in the process of publishing his first book on “Marketing for Social Change” with Kogan Page in October 2024.