Earthwatch Europe’s Naturehood programme and Florette have partnered as part of the company’s mission to support British wildlife populations and habitats across the UK.

Florette is the UK’s No.1 salad brand. This partnership continues the brand’s work to highlight its farmer owned status and sustainable, environmentally conscious farming credentials, which saw it give away over a million wildflower seeds last year. 

Naturehood is environmental charity Earthwatch Europe’s community nature project, working to empower individuals and local communities to connect with and take positive action for nature.

Our wildlife is facing more challenges than ever before. More than 1 in 7 species native to the UK face extinction. The UK is one of the most nature depleted countries in the world.

The collaboration will see Florette supporting Naturehood, engaging their audiences to support wildlife at home and in their local communities.  Wildlife TV presenter and nature advocate, Michaela Strachan, has teamed up with Florette as part of the charity partnership with Naturehood.

 Michaela Strachan, wildlife TV presenter and nature advocate, said:

“We think of ourselves in the UK as a nature loving country, but we’re actually one of the most nature-depleted countries in the world. When people hear that, they find it really shocking, but that is the reality.

As it stands today, more than 1 in 7 of our native species are threatened with extinction*

“Gardens and agricultural land both have a massive role to play when it comes to reversing the decline of our native wildlife.

“We can all do our bit and most of us can do better. It’s all about awareness, education and encouragement. So, whether you’re looking after your local patch or a vast agricultural farm like Florette, let’s support and inspire each other to make positive changes!”

Martin Purdy, Commercial and Marketing Director at Florette UK said:

“With consumers increasingly buying into brands that share their values, it is vital that businesses are transparent and authentic in how they conduct their business. At Florette we’re proud to ‘walk the walk’ and live our brand values daily.  

“As a charity which shares our passion for supporting wildlife populations and sustainable agricultural practice, we’re delighted to be partnering with Naturehood and look forward to working together on exciting projects throughout the year to promote wildlife conservation to Florette shoppers. As we do so, we expect to see a further rise in demand for Florette as shoppers continue to seek out brands with genuine passion and authentic credentials in their field.

Josh Kubale, Senior Communications Manager at Earthwatch said:

“We’re delighted to be partnering with Florette to promote our Naturehood initiative. The UK is one of the most nature-depleted countries in the world and at the same time there is increasing evidence that contact with wildlife has significant health and wellbeing benefits. The Naturehood project is all about tackling this problem and empowering people to take positive action for wildlife and their community. Working with Florette means that we can connect with more people and have an even greater impact on local communities.”  

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