Fever-Tree, the world’s leading premium mixer brand, together with the UK’s #1 bar chain, All Bar One, are partnering with Earthwatch to support the Tiny Forest movement in the UK.
Following London’s first-ever Tiny Forest in Hammersmith Park, at stone’s throw from Fever-Tree’s HQ in West London, Fever-Tree and All Bar One are now investing in the care of over 150 Tiny Forests across the country, through local community support and forest maintenance.
Super Tiny, Super Powerful
Tiny Forest is an innovative urban tree planting project, with the aim of reconnecting people with nature and providing a new nature-rich habitat to support urban wildlife.
Environmental issues such as flooding, heat stress and loss of biodiversity are increasingly affecting urban areas. Creating thriving and climate-resilient urban areas that support economic growth, whilst also enhancing livelihoods and wellbeing, is a considerable challenge. Biodiversity is the foundation upon which we can build back better.
Tiny Forest brings the benefits of a forest – reconnecting people with nature and raising awareness, helping to mitigate the impacts of climate change, as well as providing nature-rich habitat patches to support urban biodiversity – right into the heart of our cities and urban spaces.
The partnership provides a nature-based solution to the biodiversity issues raised by UN on the International Day for Biological Diversity, which took place on 22nd May.
Photo credit: Fever-Tree
Fever-Tree and All Bar One
Fever-Tree and All Bar One’s year-long partnership will help grow a network of local community volunteers committed to tree care in Tiny Forests across the country, part of over 3,000 in the world.
All Bar One’s new drinks menus for summer will feature new serves made with Fever-Tree’s now carbon neutral mixers in the UK, along with information on the Tiny Forest partnership to raise awareness amongst drinkers from May onwards. This is part of All Bar One’s sustainability initiatives to make a difference for the planet.
Volunteers from All Bar One and Fever-Tree will be engaging in monitoring activities at the Perry Common Tiny Forest in Birmingham, close to All Bar One’s parent company Mitchell & Butler’s headquarters this month, as well as maintaining other Tiny Forests up and down the country throughout the year.
James Archer, Head of Sustainability at Fever-Tree says: “Maintaining biodiversity has never been more important in the climate change conversation. Fever-Tree is proud to partner with All Bar One to further the Tiny Forest movement in the UK to create urban green spaces that support wildlife and connect communities closer with nature.”
Linda Elliot, Operations Director at All Bar One, said: “We are pleased to partner with Fever-Tree on such an important initiative and create awareness of the Tiny Forest movement on our menus, and through Fever-Tree’s carbon neutral mixers in the UK, we strive to deliver responsibly sourced products for our customers.”
Maria Pontes, Director of Programmes and Partnerships at Earthwatch Europe says: “One of the most powerful elements of Tiny Forest is in the ongoing engagement of the local community with the trees and the ecosystem around them. We’re thrilled that this partnership with Fever-Tree and All Bar One will enable us to reach and train more volunteers and grow our Tree Keeper network.”